The first blog : The first blog

In response to: Welcome

1970-01-01T01:00:00Z

'With Workforce Mobility There Is Greater Need For IAM(Individual activity management)'

Background:

The world is moving fast into business scope globally. We have limited reaction time for any opportunity.Information sharing has become revolutionary in all aspect irrespective where you are and what you are doing.

Technology:Broadband has made revolution into information sharing in P.C world.As time changes mobile internet has become the most convenient medium to do the information sharing,it is the only reason that Blackberry e-mail is so popular, but it is not enough as this give you limited exposure if I'll talk in terms of file sharing while you are in move.Mobiflexi E-mail solution gives you a complete environment to do all activity over phone like you do in p.c irrespective of where you are across the globe as it gives you interface with you p.c.

Security:

The most worried part is the security of information part which is also considered as it has secured environment as per the windows credentials.

Scope: This is the high time for such application for any enterprises as we know business hours are limited in global platform and time management is the bigger challenge for any enterprise,It is the flexibility and on move solution that will help organisation to resolve such concern.

Future:

Mobile is the only tool that will be always with you for all activity to be meet in due course of time.The Mobile Internet is going to be killing solution for all individual globally.

Thanks, ASAD

In response to: Welcome

1970-01-01T01:00:00Z

This is absolutey right Mr. Asad, India is really a good market to capture in mobility. Vas market is very promising in India.

In response to: Welcome

1970-01-01T01:00:00Z

India is a country which has high potential in Vas business.Operator has so far achieved a little except into ring tone/ring back tone/wall paper.Mobile market can segmented in to two major Area.

Mobile as a Voice medium:India has still huge customer base to be targeted in Semi urban/ rural market where the Vas scope is very focused in the direction of ring tone/ring back tone/wall paper and local hummer.

Mobile as Voice & Data:This is the very nascent market as Internet on phone still needs to be improved both as a service and plan.The beauty is that this segment is though nascent but it has high purchase capability and very much professional in approach. For any business in Vas part to click needs to have some real excitement,further ease in use and must have capability to be available while on move.I mean people has little time to share with new service in life unless it really give some amazing value in life or it solve my need instantly with ease.Further this is not enough as Vas player, you have to work on the business module and acceptance level as Indian subcontinent people always believe in why should I be first? let other to be taken then i'll try.To kill this is the bottle neck of any Vas service to click.It is not enough as a business case as Vas application is really Complex equation you have to work on many areas as such,Age Group/Work Group/region etc.But if you are over coming such hurdle then you are really a king and then you have just to play with Price structure/ some new innovation and time to time Brand knock is required.Say for example Nokia has decided to come OVI as complete Vas Solution by passing Operators is really a bold step. They have come with such thought as they do have good Brand Value and good number of trusted customer base.With OVI initiative nokia is looking to counter Google globally. In Indian context they are looking for changing environment especially in metros towards service oriented handset market.With such initiative they look both into their handset segment to click and to get early test of Indian mobile Mix group (Voice + application user group).It is a good move but it is not so easy to cater as application are some how available in Internet and with free mode and further google, Yahoo etc are now providing most of the application available into your mobile now a days and further it is adding some new features as well.Nokia has edge over others due to their handset as a physical entity to get feel of new service available.

Operator and vas:-There an huge number of Vas company in India whose application are being offered by Vas in present scenario but none of them is clicking in market reason is that it is not being properly positioned and educated to end user.

New Strategy:-The operator has to work with Vas partner to position any application as per its requirement based on target group.

Conclusion: In the Vas market opportunity Operator has huge potential customer base with high purchasing power.

Thanks: Aune Ahmad Asad, Manager (Business Developement)Ryatech software Pvt Ltd, (www.ryatechsoftware.com)

In response to: Welcome

1970-01-01T01:00:00Z

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